In late 2002, after graduating with a Music Degree from the Royal Welsh College of Music & Drama in Cardiff, I relocated to Tampere Finland to join the original Nokia Sound Team. Here I was responsible for the sound content across the complete range of Nokia handsets - composing ringtones that would be pre-loaded onto millions of devices worldwide. I also led the development of the two most recent updates to the Nokia Tune, transforming the infamous ringtone with a more refined and modern tonality.
Besides ringtones and alerts, I created UI (User Interface) sounds – the sounds that are often so small you hardly notice them, but sounds that are also vitally important in one’s user experience. I designed UI sounds for new platforms, which involved working closely with designers (UX, UI, Motion, and Interaction) whilst ensuring we build on established brand sounds.
More recently, I have led the sound design for the inspirational Cities Unlocked/Guide Dogs project to develop a navigational aid for the blind using 3D sound. I have developed innovative approaches to localising sound design, through the 'Regional Ringtones - Designed By You' crowdsourcing contest (nominated for the 2012 Audio Branding Academy Award), and the exciting Sounds of the World project in collaboration with prestigious music schools across the globe. I have also created the Microsoft Tune, the new default ringtone for all Lumia devices, and an important step in unifying the wider brand through audio.
To me, sound plays an absolutely pivotal role in our experiences, from eating at a restaurant, walking down a street, or interacting with the latest trendy app. Considered sound should be aligned to your brand and designed to enhance the user experience, not burden it.
From October 2015 I have been working on a freelance basis. For more details on what I can offer, please visit my Services page.